In an effort to make motion pictures and TV reveals extra accessible on Prime Video, Amazon announced that it’s testing an AI dubbing system that can translate choose content material on the corporate’s streaming service into different languages.
Amazon says that “AI-aided dubbing” might be obtainable in English and Latin American Spanish on 12 licensed motion pictures and collection obtainable by Prime Video, together with “El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced.” That the corporate describes it as “AI-aided dubbing” moderately than simply AI dubbing seems to be key right here. Amazon says it is taking a hybrid method the place “localization professionals collaborate with AI.” A secure guess could be that Amazon’s AI system takes a primary cross at producing dubs after which professionals edit them for accuracy and match.
Creating captions, subtitles and dubs is a reasonably massive enterprise, particularly now that streaming has elevated the variety of movies and collection which are made yearly and licensed to be considered all over the world. It is sensible that streamlining the method of constructing content material extra accessible could be of curiosity to Amazon. The attainable drawback is, no less than for movie and tv, dubbing is finished by skilled actors. AI-generated voices have gotten extra lifelike through the years, however it stays to be seen whether or not the common individual might be okay with a big portion of their media weight-reduction plan being delivered by one thing human-adjacent moderately than the true deal.
After all, perhaps we’ll be skilled to simply accept it as a result of it is going to be throughout social media first. Amazon is not alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube released a tool in 2024 that lets creators routinely dub their movies in different languages once they add them, and extra lately, Meta announced plans to routinely dub and lip-sync Reels on Instagram into different languages.
This text initially appeared on Engadget at https://www.engadget.com/leisure/streaming/prime-video-is-beginning-an-ai-dubbing-pilot-program-for-select-movies-and-series-190252188.html?src=rss
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