Samsung's new OLED TVs are smarter, faster, and brighter

Summary

Samsung has launched its 2025 OLED TVs — the S85F, S90F, and S95F sequence — that features Samsung Imaginative and prescient AI experience and One UI Tizen.
The S95F sequence, Samsung’s top-tier model, affords a glare-free OLED show display and a 165Hz refresh value.
Samsung’s S85F sequence, an entry-level model, is actually essentially the most cheap nonetheless nonetheless offers 4K AI Upscaling and Coloration Booster Skilled.

After Sony currently unveiled its new lineup of Bravia TVs for 2025, Samsung has pulled once more the curtain on its 2025 OLED TVs, revealing three stunning sequence that in the intervening time are on the market: the S85F, S90F, and S95F.

All three sequence will can be found in a lot of show display sizes and have Samsung Vision AI experience. This suggests the TVs are outfitted with an AI processor for enhanced picture and sound prime quality, along with One UI Tizen, which Samsung refers to as “the following evolution” of its Tizen OS, a platform that has been engaged on its TVs for over a decade. One UI Tizen represents a design overhaul of Tizen OS, making the TV’s design language similar to that of Samsung’s smartphones, tablets, and watches, providing a further streamlined experience all through its entire ecosystem of models.

Samsung moreover ensures seven years of OS updates for One UI Tizen, so when you purchase any of its 2025 OLED TVs, you might rest assured they are going to be supported for a really very long time. Nevertheless with out extra ado, let’s uncover Samsung’s three new OLED TV sequence for 2025.

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1 Samsung S95F sequence

Its brightest OLED TVs however

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Samsung S95F 55-inch OLED TV

Samsung’s new S95F sequence of OLED TVs is the direct successor to remaining 12 months’s S95D sequence. The South Korean tech large claims the S95F choices its “brightest-ever OLED show display” and is now on the market in three show display sizes: a 55-inch model for $2,300, a 65-inch model for $3,200, and a 77-inch model for $4,500. An 83-inch model is anticipated to launch rapidly, nonetheless no value or launch date has been launched.

The S95F sequence incorporates Samsung’s OLED Glare-Free experience, which “practically” eliminates glare and reflections from the screens, along with OLED HDR Skilled for improved shade distinction and accuracy. In case you are looking for a TV for gaming, the S95F sequence consists of Samsung’s Motion Xcelerator, providing a 165Hz refresh value for straightforward gameplay at extreme physique costs. The TVs are powered by Samsung’s latest NQ4 AI Gen3 processor which “optimizes distinction, brightness, depth and shade all through every scene.”

Samsung asserts that the S95F sequence represents its “most interesting OLED however.” The S95F sequence is accessible now.

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2 Samsung S90F sequence

A strong mid-range offering

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Samsung S90F 55-inch OLED TV

The mid-range S90F sequence is significantly of a step-down from the S95F sequence, nonetheless it stays very spectacular and choices a lot of premium choices that make the TV stand out. This consists of 4K AI Upscaling Skilled, which, as a result of the title implies, enhances each factor displayed on the show display to a 4K resolution. The S90F sequence is at current on the market in six show display sizes: a 42-inch model for $1,300, a 48-inch model for $1,500, a 55-inch model for $1,800, a 65-inch model for $2,500, a 77-inch model for $3,500, and an 83-inch model for $5,400.

The S90F sequence makes use of OLED HDR+, which delivers further appropriate colors and deeper distinction by analyzing each scene in a gift or movie to maximise picture prime quality. It moreover makes use of Motion Xcelerator experience for gamers, nonetheless it helps refresh costs as a lot as 144Hz, which is barely lower than the S95’s 165Hz. The TVs are powered by Samsung’s latest NQ4 AI Gen3 processor for “unimaginable picture and dynamic sound,” and the smoothest Samsung Imaginative and prescient AI experience.

The S90F sequence is accessible now on Samsung’s site.

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3 Samsung S85F sequence

Its entry-level OLED sequence has a pair compromises

Samsung / Pocket-lint

Samsung S85F 55-inch OLED TV

The entry-level S85F sequence is Samsung’s most cheap new 2025 55-inch OLED TV, that features an NQ4 AI Gen2 Processor, which is not as extremely efficient as a result of the NQ4 AI Gen3 found inside the S95F and S90F sequence. Nevertheless, the S85F sequence nonetheless offers a lot, along with 4K AI Upscaling and Coloration Booster Skilled, which makes use of AI to research scenes and enhance colors and particulars.

The S85F sequence is at current on the market in 4 show display sizes: a 55-inch model for $1,500, a 65-inch model for $2,000, a 77-inch model for $3,000, and an 83-inch model for $4,500.

For comparability, the 55-inch S95F costs $2,300, and the 55-inch S90F costs $1,800. Thus, there could also be an $800 value distinction between the 55-inch S85F and S95F, and a $300 value distinction between the 55-inch S85F and S90F.

Samsung claims the S85F sequence offers “the equivalent pure blacks, vibrant whites, and Pantone-Validated shade” as its completely different 2025 OLED TVs, which is commendable given the S85’s cheaper value degree. The S85’s Motion Xcelerator may also be lower, offering 120Hz compared with the S90’s 144Hz and the S95’s 165Hz. The S85F sequence is accessible now.